Why digital marketing is needed for all businesses of all sizes. You may be missing out!

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Did you know that 94% of marketers modified their digital marketing strategies due to the Covid-19 pandemic? Internet users changed how they use the internet to find brands and products, and businesses must adjust to stay relevant in the marketplace. What does this mean for your company? Whether you’ve just started your business or been in the game for decades, digital marketing must take center stage in your strategic plans.

Digital marketing increases your reach, drives traffic to your website, and increases your bottom line. You need this digital marketing company in Yuma to guide you through the various platforms and content types to make your business successful. 

Here are the top 7 reasons you should invest in digital marketing today. 

7 Reasons Why Businesses Need Digital Marketing

1. Go to Your Customers

Customers spend an average of 147 minutes on social media every day, and 84% of users in the U.S. browse the internet on mobile devices. These numbers tell you where you should spend your marketing dollars. 

Digital marketing can reach the highest share of potential customers online. A digital marketing company Yuma can improve your online presence. Once you increase your digital visibility, your customers become more aware of your brand and easily find your business and products online. 

2. Competitive Advantage

Everybody is doing digital marketing, including your competitors. Suppose your rivals already have social profiles, optimized websites, and paid digital ads. In that case, you must keep up and outdo them to remain relevant in your industry. 

Digital marketing is a great equalizer that enables small businesses to compete online with multinationals. A marketing company Yuma can help you create the right strategy to grab leads from your competitors no matter their size or marketing budget.

3. Numerous Strategies Available

Digital marketing strategies take many forms depending on your type of business and product. For example, if your primary customers are local, you can target your digital content to your zip code to capture high-value leads. The digital route is more cost-effective than, say, distributing flyers or putting up billboards. 

On the other hand, if your customers are international, your digital marketing campaign can reach a global audience at a fraction of the cost of other marketing activities. Even a small business can bring global customers to its e-commerce store using a purely online marketing campaign. 

Some digital marketing strategies include: 

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Paid social advertising
  • Email marketing
  • Influencer marketing 
  • Pay-per-click advertising (PPC)
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4. Numerous Digital Content Ideas

Digital marketing is an opportunity to showcase your creativity. You can refresh your brand and engage your audience in endless ways. In addition, you can use one type of digital content across multiple platforms and formats. 

Some examples of digital marketing content include: 

  • Social media posts
  • Blogs
  • Vlogs
  • How-to videos
  • Ebooks
  • Podcasts
  • Infographics
  • Memes
  • Quizzes
  • Webinars
  • Whitepapers

The key to a successful digital marketing strategy is distribution. A digital marketing company Yuma helps you determine which content type works best for each platform. Factors like word count, video duration, image resolution, tone, and timing all work together to build your digital marketing strategy.

5. Target Hot Leads

Digital marketing reveals crucial data about your audience, including demographics, buying habits, preferences, and much more. You can use this lead data to target your ideal customer and encourage conversion. Let’s say your target audience is women between 25 and 35 years old living in Yuma. 

You want these particular people to follow you on Instagram. You can select these options on your Instagram ad setup and monitor your campaign’s performance. A digital marketing company Yuma helps you set up online ads for every platform to reach your exact audience segment.

6. Continuous Optimization Opportunities

Similarly, digital marketing tracks all your online content for data like engagement, impressions, likes, follows, shares, and more. Digital platforms are perfect for A/B testing to experiment with various content types. It removes the guesswork from creating blog content, updating website UIs, or choosing your email campaign voice. 

Your digital marketing strategy gathers data from the moment you go live, meaning you’ll accumulate plenty of actionable information to guide your campaign forward over time. A marketing campaign Yuma helps you interpret your data and improve your strategy for the best results.

7. Excellent Return on Investment (Roi)

Search engine optimization (SEO) on its own can generate between 5x and 12x returns for every dollar you spend. Email marketing can fetch an average of $36 for every dollar spent. No other traditional marketing platform gives a similar return for your advertising budget. You can pay much less and gain more from your marketing budget with the right marketing company Yuma.


Digital marketing presents clear advantages for businesses today. Digital strategies are more affordable than traditional marketing, giving every company a level playing field to engage with customers and add value to their communities. 

Digital marketing is also ideal if your business struggles to cope with post-pandemic marketing challenges. The right digital marketing company Yuma can build the perfect marketing campaign to match your products and budget. 

Kickstart Your Digital Marketing Strategy With ASD 

To enjoy these digital marketing benefits and more, ASD Online helps businesses thrive in the digital space. ASD offers customized marketing strategies for growing businesses. We are a digital marketing company Yuma with proven results in SEO and PPC campaigns. 

We partner with you to develop the right marketing strategy that: 

  • It gives your business a clear competitive advantage
  • Establishes a distinct online presence for your brand and products
  • Delivers high rankings on all search engines 
  • Generates valuable leads to boost your bottom line 

Get Started with ASD Today 

Ready to dive into digital marketing for your business? ASD is ready to partner with you. Start your digital marketing project with us with a free consultation, or call (928) 224-8027 to speak with our digital marketing expert today. 

ASD Online Enterprises is Located in Yuma, Arizona


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